While I was at a recent networking event the guest speakers were the fascinating and inspiring founders of Stockport based Inspired Goodbyes.
Their big idea is one of those, which you hear it, its simplicity is such that you are amazed that no one thought of it before. Their aim is to revolutionise the sympathy card business. An aim which, by the nature of their idea may even need to change the industry name.
Until Inspired Goodbyes came along every sympathy card was more or less identical. Images of lilies or crosses with either the words ‘In Sympathy’ or ‘Condolences’. As human beings we just don’t speak like this or think like this. Their great idea is to produce and sell a range of bereavement cards and gifts which actually reflect what people really feel and say.
Now, Graphical Content is a graphic design blog so why have I bought Inspired Goodbyes and their ideas here? Well, two reasons. One is the simple, clean design of their cards. Nothing dated here, modern without being garish or trendy. They give the message simply and clearly, allowing the emotion to shine through at a dark time. From what I saw at the networking they have some lovely design work.
The second point not only backs this up, but was also great to hear. So often in modern design the reasons behind an idea are often muddled, or hard to explain. Vague, flowery language is used to disguise the fact that writers just don’t know how to explain their own graphic design.
Not so with Inspired Goodbyes. When describing their best seller, a card which is just simple text on a clean grey background, they described it as ‘just saying what anyone would say at a difficult time’. They went on to say that the card was very popular among male purchasers, who find the subject more difficult. Finally, Inspired Goodbyes said that it was the greetings card equivalent of a supportive punch on the arm.
Perfect. What better way to describe the feeling, aim and target of some graphic design. Beautifully put, clear and easy to follow. One of the best verbal descriptions of what is also already great graphic design. Wonderfully done.